Where to start...

Where all good stories begin. Right at the beginning. 

Jessica Johansen Bell is a talented young designer from the byron Bay hinterland. Her background in fashion has seen her working with local top designers and learning a few desirable skills along the way.

 
"Simplicity is the keynote of all true elegance." - Coco Chanel

"Simplicity is the keynote of all true elegance." - Coco Chanel

All pieces are sourced, designed and made in Australia. Something, that Jess has said, is imperative to maintaining good quality fabrications and fits. 

Luxurious fabrics are the basis for the label. Wherever possible fabrics remain raw and maintain the highest quality.